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Preamble
The Internet is by
nature distributed and unregulated. While this represents its greatest asset, it also eliminates
many of the tangible cues to a merchant's credibility, which are present in the physical world.
In the spirit of replacing these lost "consumer comfort factors" without the need for further
governmental intervention, we voluntarily commit to follow this Universal Standard of Ethics
when transacting business on the Internet.
As reputable members of the global Internet commerce community, we hereby agree:
Section I : Ethics
to deliver what
we promise and promise only what we can deliver.
to deal honestly
and fairly with customers.
to accurately
represent who we are and what we do.
to fulfill all
warranty claims within a reasonable period of time.
to avoid promulgation
of abusive or degrading material.
Section II : Complaints
to promptly respond
to all customer complaints.
to employ
our best efforts to fairly resolve all legitimate complaints
in a timely fashion.
Section III : Advertising
to ensure to the
best of our ability that no documents containing false statements
are distributed on-line.
to include
appropriate meta-tags in our web site to assure content-disclosure.
to promptly
substantiate any statements or advertised claims upon request.
to employ
the greatest of care, consideration, and courtesy when undertaking
unsolicited electronic advertising.
Section IV : Adherence to laws
to abide by all
laws of any federal body which has governing jurisdiction
in the locale in which our business is chartered, incorporated,
and/or registered.
Section V : Privacy
to implement a privacy policy which embodies
principles of fair information practices approved by the government and prominent industry
organizations. These principles include:
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balancing the goals of your individual Web site with consumer
anxiety over sharing personal information online, |
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posting notice and disclosure of practices regarding collection
and use of personal information (data which can be used to identify,
contact, or locate a person), |
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giving users choice and consent over how their personal information
is used and shared, |
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employing appropriate data security, quality, and access measures
to safeguard, update, and correct personal information |
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disclosing whether the server used is secure and, if not,
undertaking prudent accepted measures to minimize any risk of fraud
resulting from credit card number transfer. |
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